Adidas essays

Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study. The study found consumers did not exhibit unduly high loyalty towards such brands.

Adidas is woven in to the fabric of German and European football as a whole, and benefits from the profile of star players like Michael Ballack, but it must be concerned by Nike's success in the region's most popular sport - and Nike must be particularly pleased considering football is yet to truly take off in the US.

Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the same color.

In general, the objective of the Adidas Originals division is to fulfil the need of its diverse consumer groups and maximize business prospect. Adidas Running segments’ main motive is to achieve growth and market share by building credibility amongst the athletes. DATAMONITOR: adidas AG. Adidas-Salomon AG SWOT Analysis [serial online].